General Pants 'Led By None'


What if you could dissect the minds of our generation… what would it really look like?

Every generation is labelled by the generation before them – lazy, entitled, selfish...
An Instagram, Tik Tok and tech obsessed bunch could be the general consensus. It’s time to throw out the notion of labels.

We’ve entered a new world – one with no boundaries, where individuality reigns and unites us.

We brought together 16 individuals to uncover how it feels to always be on show, constantly connected and not taken seriously. Naturally unique, yet bound by values, this is a generation that’s like no other. A strong awareness of self, a drive for change and the confidence to explore.



Client - General Pants
Agency - TBWA
CCO - Andy Dilallo
Creative Directors - Keenan Motto & New Fordyce
Managing Partner - Gemma Rees
Business Director - Charlie Keeble
Producer - Vanessa Hawke
Director - Simon Morehead
DOP - Casimir Dickson
1st AC - Tom Austin
Gaffer - Miles Jones
Stylist - Mercedes Rigby
Stylist 1st Assist - Kirsten Humphreys
Stylist 2nd Assist - Rhiam Schuck
Grooming - Joel Forman
Assistant - Cherry Cheung

Photographer - Charles Dennington
Digi Op - Isaac Brown
1st Assist - Ryan Stamatiedes
1st Assist - David Collins

With thanks to talent - Fiiel, Serwah, Colette, Gussy, Georgia, Hudson, Kofi, Rainbow, Josh, Stella, Harrison, Morgan, Jessie, Jackson, Amy

Locations - Marrickville Golf Club, Robs Hairdressing, Broadway Shopping Centre

Tags: Fashion General Pants